Patrick Brady: Have you held other positions in the industry?
Richard Sachs: No. Actually, I have never done anything else (for pay) since I left The Peddie School in 1971.
PB: When did you strike out on your own?
PB: Do you ever work in a material other than steel??
RS: In the last 10 years or so I have also worked heavily in opinions, atmo. I kept a tight lid on my thoughts through about 1997. One day, I was asked to speak about the framebuilding industry, such as it was, and I found myself having a watershed moment. It was like, after 25 years at the bench it was finally okay for me to have a point of view. I haven’t relented since.
PB: Who makes the tubing and lugs you like to use?
RS: I am a dedicated Columbus client. About 6-7 years ago they began to supply a tube set that resulted from collaboration between Dario Pegoretti and me. The two of us felt the need for components which would, 1) be made specifically for framebuilders who were using lugs, 2) have all the characteristics of the material so that the makers (us) and the users (clients) had a steady supply, and 3) could be 21st-century sized and shaped, and with a weight that would appeal to the present market rather than the retro one. Spirit for lugs (SFL) was born, though I prefer to call it PegoRichie. Columbus manufactures it and it’s already several iterations updated since it all began. I also import and distribute PegoRichie tubing to other framebuilders.
Regarding lugs and parts: I have designed four different styles. Richie-Issimo, Newvex, Nuovo Richie, and Rene Singer are the model names. Each set began as a white sheet of paper with the goal of bringing high style, precision-cast components to the market so that I would have my own supply and not be dependent upon the ever-shrinking inventories that then existed. Along with the tubing I also sell these lugs. There are also two fork crowns, a bottom bracket shell, and a front changer braze-on that are part of the menu. By mid winter I will also have an over-oversized version of the Richie-Issimo lugs and shell ready for the market.
PB: Tell us about the jig you use.
RS: I use a Bike Machinery Hydra. It’s made in Italy and I have used it since the early 1980s. The first seven hundred or so frames I made predate its arrival and I’d wager that it took 2-3 years before I was comfortable and facile using it. In London, we did things, eh—they did things the old way: there was a forge, town gas, a torch that put out a flame some 20” long, no tools, no power equipment, and no fixtures. The frames I made through 1982 were all assembled using procedures mined or refined from my time abroad.
PB: What sort of cutting and shaping of lugs do you like to perform? Does it vary from bike to bike or are their stylistic elements people can find running through all your bikes?
RS: Oh I don’t know. This is one of those button issues for me. To separate out the lug, or any single component or dimension from the whole is to miss the point. I make frames, not stylistic elements, atmo.
PB: When fitting a customer for a bike, how do you usually work? How often is it in person?
RS: The interaction I have with a client always includes a dialogue as well as a completed order form containing the conventional anatomical measurements and the contact points assimilated on the bicycle or bicycles used. I usually give all of this (that is, the information I have at hand) about 30 quick seconds before an image is conceived for the design which will become the client’s frame. No formulas. No stationary bicycles. No ‘don’t touch me there’ stuff. I’d say it’s all intuitive. Some cats see dead people. I see riders on bicycles. It’s just that simple. PS: This all occurs in person less than 10 times per year and has never been any other way. Since my first week in the trade, nearly all of my orders were filled for clients who were anything but local to me.
PB: Let’s talk about geometry: Would you say all your bikes have a consistent ride that is your signature, or do you vary your geometry based on the customer’s preferences and needs?
RS: I make road bicycles. Since my background is from the sport, I know what has to go where so that the bicycle I make, 1) fits the rider superbly well, and 2) handles the way it should, atmo. It has nothing to do with whether the cat rides on the road or pins on a number to enter a race, nor would it matter if the race is an industrial park criterium or a Battenkill or similar. I make road bicycles and they work on a road. Period.
PB: Who does your paint?
RS: JB Custom Paint.
PB: How long have you been working with Joe?
RS: JB has painted all of my frames since 1986.
PB: How long is the wait for new customers?
RS: It’s less of a wait and more of an ordeal. But another two Obamas at this point and I might be near that last order currently in the queue.
PB: Do you ever anticipate taking new orders again?
RS: I do take orders. There’s some ambiguity surrounding what I do and don’t do and I will try to arrange that disorder here. In late 2008 I stopped taking orders for Richard Sachs Signature road frames from new clients. There was a window of about four weeks left open until all of this went into effect. All along, I have still accepted orders from repeat clients, and for other types (‘cross, for example) of frames. Also, while I didn’t put this in the fine print, I never turned down an order from someone stationed in the military, or from a teacher, or from a member of the clergy. In my mind, folks who fall into these categories are beyond my ever saying no to. If they wanted to get in the queue and be part of the ordeal, so be it, atmo. So, yeah, with the current demand lined up, the delivery is about 7-8 years or so. Data point: I work at a 4-6 frame a month pace, have left spaces open each year for some repair and emergency work, and anticipate continuing to run a ‘cross team whose frames will also need to be made during seasons years from today. I’ve done my best to map it all out and keep it from owning me. It’s my business, but it’s also my life. I don’t want to have or invite stress, atmo.
PB: What’s your pricing like?
RS: The 2010 frame base price is $4,000. Most of my frames are sold as assembled bicycles.
PB: What keeps the work fresh for you and gets you up in the morning (or out in the evening) and excited to build?
RS: To quote myself paraphrasing a quote from the sculptor Louis Bourgeois about whom I read an article in an in-flight magazine some twenty years ago, “I continue to work in order to redeem myself for all my past mistakes.” Or some shit like that ….
PB: You're part of The Framebuilders’ Collective. What was the motivation to help start an association devoted to what can be a pretty solitary craft?
RS: TFC is a group born from a connection several of us made with each other early on in the framebuilding message board and listserv era. Those involved felt a kinship and synergy with the others and wanted to cement a bond. While it took several years of backroom chats and decision making, the collective was created. We made the concept public at the NAHBS show in Indianapolis. It’s a peer group. I don’t think it exists to legitimize us, or what we do, but it would be incorrect to assume we don’t have long-term goals. The website’s two short pages should answer every question folks would have about the organization.
PB: You sponsor a pretty dynamite cyclocross team. How did this season go?
RS: It was a great season. They all are. My personal results were less than they were in 2009, but I can still live with them.
PB: Since you started the 'cross team you've had some stunning successes. Would you recount a few high points for us?
RS: The ‘cross team began as a stepchild to the road team(s) I had been supporting and managing going all the way back to 1982. By 1998 I decided to focus all of my marketing efforts and sponsorship dollars on ‘cross. Members of the team have won 10 national championships over the years and have represented at the worlds on at least six occasions. At the core, the team has always been comprised of pals, or pals of pals. We’ve never recruited, poached a rider from another organization, or rested our hat on one particular cat or kitten. It’s always been a group effort and I have found myself using the word ‘family’ with some regularity. We get along, we travel well, we live for autumn, and then we disband in January. Rinse, lather, repeat.
The single highest point I can articulate with regard to the RS ‘Cross Team is that it has become a brand onto itself and, by dint of that, is a trustworthy financial and emotional investment for all the sponsors, industry suppliers, and supporters it’s had over its history.