Launching this Spring is a an apparel line that asks you to reexamine just how and why you ride your bike. Giro has never been shy about taking a risk and their latest creation, New Road, certainly blazes its own path. Giro started with a simple question, ‘Why should we look like we’re riding the Tour de France when we all rarely race?'
The result is a line that, on its surface, seems to have more in common with a commuting line or even mountain bike clothing, but according to Giro, it’s all about the road.
“Cycling is going through a period of rapid change, both as a sport and as a cultural movement,” said Greg Shapleigh, Giro Senior Vice President. “Bikes, and even cities, are matching this evolution, but cycling apparel hasn’t kept up. With Giro New Road, we have created a new kind of clothing line that recognizes that cycling is more than just a race."
To give the line a unique look they enlisted the help of Alex Valdeman, a designer with Levi’s, the underground label HomeRoom and even a stint working with rapper, Kanye West, on his resume. To ensure that style goes hand-in-hand with function on the road Giro employs merino wool, the original antibacterial, breathable, comfort performance fabric, and a slew of fabric technologies like Nycor Wool, Pertex Shield and Skeletal Pocket construction. Designed to work as a system, each garment compliments the next with features like jersey zippers that let you access pockets hidden in the shorts.
Giro New Road encompasses an entire range. Two under shorts, one in bib form and both with a quick access fly, create the foundation for two over shorts, the 40M Tech and the 5M. While on the surface similar to an MTB baggie, the New Road silhouette is much more tailored.
There are three different merino wool riding shirts or jerseys, as well a long sleeve and 3/4 sleeve jersey.
A base layer, jacket, vest and wind shirt help round out the line. Colors across the line are understated and natural with washed out tones and a heathered look.
It’s easy to look at this line and imagine it’s for commuting, riding with the family, or for riders without the physique for Lycra, but Giro is betting that once you ride in New Road, you will realize just how versatile it is. Why not line up for your club ride in gear that functions on the bike and at the inevitable coffee shop stop, because we all know, that’s where the ride is usually going. Look for Giro New Road in select retailers this March and for a detailed review from peloton soon.www.giro.com