Trek Bicycle has partnered with iconic contemporary artist
Shepard Fairey and his creative agency Studio Number One to design the
Trek Madone 6.9 SSL that Team RadioShack will ride throughout the 2011
Tour of California. During the race, Trek will be giving away one of
these very special bikes at trekbikes.com.
The
bikes, emblazoned with imagery created by Fairey and inspired by the
team’s namesake, were handmade and painted in Trek’s Waterloo, WI
manufacturing facility. “Working with my design agency, Studio Number
One, and lead Art Director Casey Ryder, we took inspiration from
RadioShack's epic electronics legacy and iconic color scheme to create a
race aesthetic conveying energy, speed, and mobility,” Fairey said.
“With several avid cyclists on our team, it's always an honor to affect
the surfaces of the most technically advanced race bikes in the world
and work with the top-notch Trek art and design team again."
During the Tour of California, Trek will be offering the chance to win one of these limited edition bikes at trekbikes.com. Registration will be available Thursday, May 12 through Sunday, May 22.
This
is not the first time Trek and Fairey have collaborated. The artist
first lent his talent to a Trek Madone that cancer survivor and champion
cyclist Lance Armstrong rode during the 2009 Giro d’Italia. In addition
to designing the bike, Fairey was one of the featured contemporary
artists during that year’s “Stages” global art exhibition benefiting the
Lance Armstrong Foundation, the organization established by Armstrong
in 1997 that serves people affected by cancer and empowers communities
to take action. The foundation is now known publicly by its powerful brand – LIVESTRONG – and is a leader in the global movement on behalf of 28 million people around the world living with cancer today.