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Peloton Paddock: POC, Wilier, & an Attaquer x The Athletic Collaboration

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Le Tour is well under way as the peloton approaches the Pyrenees to end an action packed first week of racing. Just like timing is everything when planning an attack once the road kicks up in the mountains, many companies choose the beginning of the Tour to coincide the introduction of new products into the market. The #PelotonServiceCourse brings you three such items – an aero Cento from the Italian frame manufacturer Wilier Triestina, a special collection from POC plus a women’s kit collaboration between the Athletic and Attaquer.

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RELATED: More goods in the Paddock from June 29th.

One of the first complete builds offered with the new Shimano Dura-Ace 9100 (announced last week), the Wilier Triestina aero Cento10Air offers an integrated bar and stem for the first time called the alabarda, increasing front end stiffness. With clearance for 28mm tires we see one of Wilier’s most versatile bikes created. The geometry is fairly similar to the current Cento1Air offering from Wilier, however the new frame has completely internal cable routing as well as Kamm-tail seat tube/post profiles. Complete builds are available, but there will also be two frameset options in six sizes (XS – XXL): $3,750 for just the frameset or $4,500 with the integrated alabarda bar/stem combination.

Dura-Ace 9100 model – $6,950, Ultegra Di2 – $6,399: wilier.com

AeroCento

The Swedish company POC unveiled their ten year anniversary collection at the start of the Tour de France – these limited edition helmets and sunglasses are being worn by the entire Cannondale-Drapac team for the duration of the Tour. Better known as a manufacturer of skiing helmets since 2005, the last few years have seen POC’s emergence in the cycling vertical with their unmistakably shaped/bright colored brain-buckets and somewhat casual, yet performance oriented eyewear. The TdF fluorescent colorway of the Octal, Octal AeroCerebel TT helmets and DO Blade/Half Blade sunglasses will be available in select stores and online.

1,500 limited edition/individually numbered helmets, Price TBD: pocsports.com

POC10helmet_glasses

Called Bande de Filles (roughly translated to Girl Gang) is a new collaboration between Portland, Oregon based apparel company The Athletic and the Australian manufacturer Attaquer. Designed by Rachel Peck, the kit features camo and polka dot patterns rigorously tested by competitive women cyclists, both on and off road. Highlights include compression lycra to increase blood flow to the legs and help fight muscle fatigue, silicon grippers and a women’s specific ergonomic design. Matching socks are produced by The Athletic with silver yarn technology to help fight foot odor. This unique kit also offers 50+ UV protection, perforated front panels for breathability and the jersey utilizes a silicon pro-fit waist gripper.

Bibs $190, Vest $140, Jersey $135, Socks $20: attaquercycling.com

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For more tech related news from the #PelotonServiceCourse follow us online @pelotonmagazine and on Instagram/Twitter for updates all week long.