Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Brands

Videos

25 Years of GU

The Story of the Invention of the Energy 'gel'.

Get access to everything we publish when you sign up for Outside+.

It’s been 25 years since GU Energy Labs reinvented sports nutrition with the invention of the energy ‘gel’. The PELOTON Service Course went to Berkeley to learn more about this ground breaking brand and the story of its genesis as Dr. Bill Vaughan tried to provide his daughter Laura with nutrition that could get her through the grueling and iconic Western States 100 trail run. We go behind the scenes to see GU in production and speak with the people that help keep GU ahead of the curve.