Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Brands

Videos

Giorgio Andretta and Giordana: Inside Peloton 54

Get access to everything we publish when you sign up for Outside+.

We sit down with Giorgio Andretta, the founder of Giordana, to learn about the early days of his company, the apparel business and why he will always make his clothing in Italy. Named Giordana after his first born, the company reflects not just Giorgio’s love of cycling, but his faith in Italian craftsmanship as well.

Interview: James Startt/ Videography: Yann-yves O’Hayon-Crosby

To read the complete interview pick up issue 54 of peloton magazine.